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user entrepreneur

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Yu, X., Zhang, T., & Bogers, M. (2023). Why do user innovators want to pursue user entrepreneurship? on the influence of the communitarian identity. Journal of Business Venturing Insights, 20, e00414.



About the Recipe


Indeed, the literature has argued that the transition to UE is “accidental” because user innovation was originally not for the business purpose and the interaction with a user community exposes the startup opportunity


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