top of page

user entrepreneur

Prep Time:

Cook Time:

Yu, X., Zhang, T., & Bogers, M. (2023). Why do user innovators want to pursue user entrepreneurship? on the influence of the communitarian identity. Journal of Business Venturing Insights, 20, e00414. https://doi.org/10.1016/j.jbvi.2023.e00414

Serves:

Level:

About the Recipe

Ingredients

Indeed, the literature has argued that the transition to UE is “accidental” because user innovation was originally not for the business purpose and the interaction with a user community exposes the startup opportunity

Preparation

bottom of page